Our Mission

Our mission is to safely produce quality, renewable energy while returning the greatest value to stakeholders.

Our Vision

Our vision is to be the leading supplier of biomass products to the global renewable energy market.

Our Values

Seeded Through Innovation

Resourcefulness | Ignite creativity and challenge the status quo

Stewardship | Challenge carbon every day

Excitement | Embrace change and celebrate success

Energized By People

Commitment | Deliver on time, as promised, every time

Team | Build partnerships, relationships and take the long view

Honour | Listen, speak the truth and follow through

Sustained Through Passionate Integrity

Safety | Own it - at home, at work and everywhere

Empathy | Care for each other, our customers and our planet

Excellence | Reach for best in class

Sustainability & ESG Rating

Environmental Benefits

Wood pellets are an economical and sustainable energy source, growing in use around the globe because of their low cost and low environmental impact.

Pellet production is a growth industry that creates good jobs, especially in rural areas, and boosts regional economies. Renewable pellet fuel burns cleaner than fossil fuel.

Pellets are renewable because they are essentially carbon neutral, whereas fossil fuels take carbon that was safely stored underground and turn this into CO₂ without any realistic return cycle that recaptures this carbon from the atmosphere and returns it to a benign state.

Regular firewood can contain up to 48 per cent moisture, which means nearly half of what you pay for with wood heating fuel ends up as steam.

Pinnacle wood pellets are made from compressed waste wood, with less than six per cent moisture. They burn cleaner, longer and produce more heat.

Pellet-burning appliances are simpler to operate and more convenient than other wood burning appliances. In fact, they are almost as easy to use as gas, oil or electric heaters.

Turning Waste into Clean & Efficient Energy

With proper forest management, renewable forest biomass can steadily be collected and utilized in the creation of pellet fuel products. Forest management best practices ensure the sustainability of Canada’s forests, which require periodic treatment to keep them healthy and reduce fire risk. A tremendous amount of unusable biomass remains on the forest floor after such treatment — which contributes to that left behind when the areas are harvested. This material is rejected by high-end wood product manufacturers and traditionally burned in the forest. However, these forest residuals are a perfect resource for commercial pellet manufacturers. By re-engineering waste such as residual forest waste, companies like Pinnacle can create another use for millions of tonnes of sustainable material.

Switching to pellet fuel can involve a modest investment. However, that investment will help communities become more energy independent and economically viable, as well as reduce costs and clean up the air.