To be the most trusted resource for sustainable home building, Ecohome is committed to the highest standards of journalistic and guide writing ethics, accuracy, and transparency. The trust of our readers is our most important asset.
This page outlines the core principles and policies that guide our work. It ensures that every article, guide, and product review we publish is unbiased and accurate, and serves the best interests of our audience of homeowners, building professionals and construction contractors.
- Ethics policy
- Verification and fact-checking policy
- Ownership and funding info
- Actionable feedback policy
- Mission and coverage priorities
- Diversity policy
- Masthead
- Diversity staffing report
- Unnamed sources policy
- Corrections policy
Ethics policy
The foundation of our ethics policy is a commitment to providing honest, impartial, and independent information to our readers. Our content is created to educate and empower homeowners and building professionals to make better, more sustainable choices.
Our editorial team is insulated from commercial pressures, and we do not accept payment for positive reviews. Any recommendations we make are based on empirical evidence, building science principles, and the real-world experience of our expert contributors. We believe in intellectual honesty and will always prioritize the integrity of our content over any commercial interest.
Verification and fact-checking policy
Ecohome is a data-driven publication. Our verification and fact-checking policy ensures that all technical and performance-based claims are substantiated by credible evidence. Before publishing, our editorial team rigorously checks information against primary sources.
Such sources include: Scientific studies, manufacturer specifications, and building code standards from both the National Building Code of Canada and the International Residential Code - IRC. We consult with building scientists, engineers, and experienced tradespeople to ensure our guides are not only accurate, but also practical and applicable in the real world.
Ownership and funding info
To maintain transparency regarding our ownership and funding, we believe it is important for our readers to understand our business model. Ecohome.net is an independently-operated publication owned by the Canadian company Raiiz Innovations Inc.
Ecohome is funded through a combination of on-site advertising and affiliate marketing links where we may earn a commission on products. Such products are independently reviewed and recommended based on merit, and feedback from our professional membership program.
These funding sources make our content possible, but in no way influence the conclusions or recommendations within our editorial content. The site operates under the primary Terms of Service of the Raiiz Group.
Actionable feedback policy
Our actionable feedback policy affirms our commitment to engaging with our community and holding ourselves accountable to our readers. We welcome and actively encourage feedback, questions, and criticism from our audience.
If you have a comment, concern, or suggestion regarding our content, we invite you to reach out to our editorial team directly via our Contact page. All submissions are reviewed by our editorial staff, and we are committed to responding to, and acting upon, feedback in a timely and constructive manner.
Mission and coverage priorities
Our mission is to be the world's most trusted resource for creating better, more sustainable, and more resilient homes. Our coverage priorities are focused on providing practical, data-driven guides and news on topics that matter most to homeowners and builders.
This includes in-depth coverage of energy efficiency, healthy home building materials, high-performance foundations, renewable energy systems, water conservation, and climate-resilient design. We prioritize content that is actionable, helping our readers move from concept to reality in their green building projects.
Diversity policy
Our diversity policy is centered on fostering a diversity of ideas and perspectives within our content and community. We are committed to featuring a wide range of voices, including builders, architects, homeowners, and scientists from different backgrounds, foregrounds and regions.
We strive to create content that is inclusive and relevant to diverse communities and climate zones. It is important to recognize that a 'one-size-fits-all' approach to design and material selection does not work in sustainable building. We believe that a multitude of different perspectives, leads to more robust, resilient, and equitable solutions for everyone.
Masthead
Ecohome's content and editorial direction are guided by a team of passionate building science experts, researchers, construction professionals and journalists. We believe in transparency, and being accessible to our readers within the constraints of the time we have available. This is why we respectfully request our readers to primarily ask questions via our Green building Q&A forum, so that other readers can benefit from our expert teams' response.
You can learn more about the Ecohome mission and history on our About us page. The senior editorial and management team at our parent company, Raiiz Innovations Inc., can be viewed on the Raiiz Team page.
Diversity staffing report
As part of our commitment to transparency and equity, we believe in fostering a diverse and inclusive team. We acknowledge that a variety of perspectives and backgrounds within our own staff is essential for creating content that resonates with a broad audience.
While Ecohome does not currently publish a formal public diversity staffing report, we are dedicated to the principles of equity and inclusion in our hiring and operational practices and operate under the terms of our parent company's Confidentiality and Privacy Policy.
Unnamed sources policy
Our policy on unnamed sources is designed to balance transparency with the need to protect the privacy of individuals sharing their personal experiences.
While we are committed to identifying our sources whenever possible, we may grant anonymity to homeowners or building professionals who wish to share sensitive or personal project details or opinions without being publicly identified. In these cases, our editorial team will take reasonable steps to verify the source's identity and the authenticity of their claims before publishing their account.
Corrections policy
Our corrections policy affirms that accuracy is our highest priority, and we are committed to correcting any errors of fact promptly and transparently. If ever we are informed of inaccurate information in one of our articles, we will investigate, and if a correction is warranted then the article will be updated.
A note will be added to the bottom of any such article detailing the correction and the date it was made, ensuring our readers always have access to the most accurate version of our work. To report a potential error, please use our Contact page.