With deep Midwest roots, Bedrock has a special connection to Detroit and Cleveland. We are locals, believers, enthusiasts. Our mission? To weave the rich history of our cities into a vibrant and enduring narrative—one that celebrates the extraordinary and the imaginative. Cities that never settle, never stand still, and always evolve. Join us in shaping these stories. Dan and Jennifer Gilbert have always championed the philosophy of putting purpose before profit. Their company, ROCK, which includes more than 100 organizations, focuses on using business to do good by supporting community development, inclusion and making a real impact. For nearly 40 years, their efforts have helped contribute to Detroit and Cleveland’s growth, showing that focusing on purpose can lead to real progress.