Have you ever walked down a Phoenix street and seen an empty lot or vacant building and thought to yourself: “That could be a …grocery store…residential complex……restaurant in a historic building……elementary school…” The ideas can go on and on! This Could Be PHX was founded to spark an optimistic conversation that will fill in the blanks and re-imagine our city’s future, specifically life in the Downtown core. We are a community engagement and urban awareness group with a love for Downtown Phoenix. We always say “we’re so non-profit we’re not even a real non-profit” because this is a passion project for us apart from our full time jobs. Want to learn more about who’s behind these pages? Come get to know us. This Could Be PHX provides a creative platform for the community to envision the city we all want and start a constructive discussion in order to plant the seeds of our future. If you have any idea for an article or project – we want to hear from you! This Could Be PHX is your platform – we want to share your ideas with our audience.