Over the past hundred years, the New York architecture, planning and interior design firm of Sawicki Tarella Architecture + Design, P.C. (STAD) has based its practice on developing strong professional relationships with its clients and by understanding their business and project needs. Experts in corporate, retail, and financial design, the firm is managed by Joseph Tarella, who prides himself in providing superior client service and project quality in all respects. Founded in 1918, STAD is one of New York’s longest practicing architectural firms. Now in its 105th year, little has changed in the firm’s client-focused philosophy which emphasizes relationship-building and project-driven service. Historically, STAD had primarily served corporate and financial clients. In the early 1980’s however, the firm aggressively diversified its practice into the retail sector to meet market changes and respond to consolidation within its client base. While still enjoying an excellent reputation in the corporate and financial sectors, STAD has now matched these core clients with a parallel quality retail and hospitality practice. As the firm continues into the 21st century, its business development goals include continued positioning in the luxury sector while reinforcing its original corporate client base. The firm’s considerable expertise in the design, planning and technological needs of these and other sectors supports development of their new business initiatives and enhances existing strategies. Just as client continuity has been a key to STAD success, so has continuity of ownership, which has been uninterrupted and seamless throughout its history. This ownership transition provides the necessary balance between experienced leadership and fresh perspective and reinforces the partners’ individual strengths. This has allowed STAD to grow and excel, and to approach the future with optimism, vision, and a respect for the firm’s unique heritage.