Behind the B-Brand My great-grandfather, Erin Thorpe Beal first purchased land in the Lost River Valley near Arco, Idaho over a century ago in 1917. He moved his family there and began his dream to manage and develop his own land and operation. In the 1940’s, my grandfather Richard Beal purchased rights to the Lazy B brand for his cattle brand. Several years later, the up-right B brand was acquired and now my father Seth Beal uses this cattle brand today. It has become the symbol of the Beal family heritage in Idaho. The B brand is a deep rooted symbol of our family and is a mark of our history in Idaho. For that reason and to carry on the dreams first founded back in 1917, Beal Corporation emblems the B brand logo as a reminder of the hard work, dedication, and determination it takes to follow a dream!