AMEL’s philosophy is very simple: Be innovative. Innovation begins when one changes the way one looks at things. Therefore, innovation is not always a new technology. Innovation is creating more effective processes, products and ideas. Innovation starts by asking questions to challenge so called “standard” or “routine”. Thus, innovation requires looking, listening, learning, writing and practicing. AMEL’s innovation starts by asking questions which not only lead to solutions but also define the core problem(s). We make sure every employee of AMEL not only knows its philosophy but lives and work with it everyday