Understanding the drivers behind consumer decisions about what they buy at the grocery store is our superpower. We offer a unique approach to aligning CPG brands with category-relevant consumers creating a data-driven connection based upon prior list building activity. Founded in 2012 by Molly McFarland and Michael Pedersen, AdAdapted is the leading add-to-list and add-to-cart advertising solution for CPG brands and retailers. AdAdapted knows exactly what shoppers will buy BEFORE they walk into the store. With our patented zero-bounce Add-It™ technology we get your products on the list and in the cart with the only true one-click solution!