Eli Nikolin started Product Air Heating in 2017, after years in the trade. What he saw in the industry didn’t sit right–pushy upsells, gimmicks, and companies more focused on profits than people. With a strong belief that there just had to be a better way to do things, he started out on his own. Soon after, Eli’s brothers Robert and Sergey joined the mission. And together, the three brothers created a company where ethics aren’t optional, where every customer is treated like family, and where the work speaks for itself. Raised in a family of 18 by parents with strong values, the Nikolin brothers learned early what it meant to work hard, treat others with respect, and always show up with honesty. Those lessons didn’t just shape who they became. They shaped the company they built, one rooted in trust, care, and a genuine desire to help.